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Description:

INTRODUCING THE ONE SPF FOR EVERYONE, EVERYWHERE… The NEW! INNOVATION Charlotte Tilbury Invisible UV Flawless Poreless Primer SPF 50 PA++++ SHIELD.

Darlings, an SPF each day helps keep the wrinkles away!!
Wrinkles appear reduced by 51%*

CLINICALLY PROVEN RESULTS

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PROTECT: SPF 50 PA ++++ and 100% pollution defence

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SUPERCHARGES: 198% increase in hydration after 1 hour*

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PRIMES: 95% agree imperfections appear blurred**

The research powered weightless SPF 50 filter with a flawless, poreless finish.

*Tested on 30 people over 8 weeks, **Tested on 203 people over 8 weeks

LOVE YOURSELF. PROTECT YOUR SKIN.

SHIELD BLEND:

- Next generation active collalift®18

- 100% pollution defence

- Hydrating filter hyaluronic acid

- Airbrush smoothing, blurring filter-effect polymers

CHARLOTTE HAS CREATED A NEW! INNOVATION CATEGORY:

- Research-powered hyaluronic-infused hydrating, firming smoothing moisturiser

- Protecting pollution and uv filter

- 100% pollution defence + spf 50 pa++++

- Poreless, flawless looking, soft-focus beauty glow primer

- Over 90% agree formula provides the perfect makeup base***
= NEW! NEXT GENERATION FORMULA INVISIBLE UV FLAWLESS PORELESS PRIMER WITH SPF 50 PA++++

A beautifying, hydrating, protective filter that primes your complexion and is clinically proven to improve the look of skin while you wear!! “

Darlings, every dermatologist will tell you that the sun is the most damaging external stressor for your skin, with too much exposure causing photoageing, moisture-loss, breakdown of elasticity, premature wrinkles and hyperpigmentation!

No matter your age, skin type or skin tone, if you aren't wearing sun protection daily, your magical layers of serums, creams and hydration are going to waste!! Now is the time to LOVE YOURSELF and PROTECT YOUR SKIN!

My NEW! NEXT GENERATION INVISIBLE UV FLAWLESS PORELESS PRIMER is THE ONE SPF YOU CANNOT LIVE WITHOUT!!

This is the ultimate SOFT-FOCUS BEAUTY GLOW FILTER that gives you daily UVA/UVB defence with SPF 50; SHIELDS the skin from the impacts of modern life and urban pollution, and delivers CLINICALLY PROVEN results with an INSTANT FLAWLESS, PORELESS LOOKING FINISH.

This SKINCARE-MEETS-MAKEUP hybrid has a weightless, breathable, INVISIBLE formula which glides on in a SATIN-SMOOTH texture, instantly absorbing into the skin leaving no greasy residue, no white cast and no flashback. Just like my award-winning AIRBRUSH MAKEUP, it STRETCHES over the skin, BLURRING and SMOOTHING for a PORELESS, FLAWLESS, FILTERED look and feel.

This NEXT GENERATION INNOVATION primes, perfects and smooths the look of skin, giving you the most beautiful, canvas for makeup. I have worked with my in-house scientists to create a perfecting filter with a blend of potent ingredients and extracts that not only shield, but plump, smooth and protect the look of your skin too!

Darlings, an SPF EACH DAY HELPS KEEP THE WRINKLES AWAY!

- Charlotte Tilbury

WHY YOU NEED CHARLOTTE'S NEW! NEXT GENERATION

Regular exposure to the five daily environmental aggressors —sun, pollution, cold, heat, and wind—can cause damage to the structure of your skin. Without question, sunlight is one of the most damaging, with overexposure causing fine lines and wrinkles, reducing the appearance of skin's elasticity, leading to uneven tone, enlarged pores and causing loss of a youthful, radiant appearance.

CHARLOTTE'S NEW! SPF 50 PRIMER not only protects your skin from UVA/B rays and damaging urban pollution, it deeply HYDRATES, SMOOTHS, BLURS and FILTERS the look of skin with an INVISIBLE, FLAWLESS PORELESS LOOKING veil, perfectly protecting and priming your complexion for AIR-brushed makeup application.

Enriched with Collalift® 18, a NEXT GENERATION extract of African Mahogany tree bark that wraps the skin and improves the appearance of pores and fine lines, minimizing the look of wrinkles and boosting the feel of elasticity.

As a makeup artist, I have never been satisfied with high SPF products on the market. Living in Ibiza and having fair skin myself, I have always found high SPF products heavy, sticky and pore-clogging. They can be packed with intimidating ingredients that aggravate sensitive or acne-prone skins and disrupt the flawless, poreless looking glow that I am famous for creating!

So many women and men have told me that they ADORE my bestselling moisturiser, Charlotte's Magic Cream and satin-smooth Magic Cream Light, but that they needed a POWERFUL SHIELD for all-day defence that still works seamlessly under makeup. I knew I had to work with the best laboratories in the world— THOSE AT THE FOREFRONT OF SPF TECH INNOVATION IN ASIA—to create a BREAKTHROUGH formula!! I wanted to create a SKINCARE FINISHING PRIMER that gives you fresh, hydrated, shielded MAGIC SKIN! I wanted it to work for every skin tone and type: no flashback or ashiness on deep skins; no heavy stickiness on oily skins; all while delivering advanced results optimising makeup application for a flawless, poreless, youthful look and feel.

My NEW! INVISIBLE UV FLAWLESS PORELESS PRIMER IS THE ONE SPF I CANNOT LIVE WITHOUT! A research-powered, weightless SPF 50 that glides on like satin, smoothing and blurring the look of skin for a universally flattering finish. It hydrates and plumps the look of skin with a powerful matrix of ingredients like wrinkle-targeting Collalift® 18, hydration powerhouse Hyaluronic Acid and pollution defence botanical extract CityStemTM.

It primes and it protects to give everyone, everywhere their most beautiful skin now and always! Darlings, with my NEW! INVISIBLE UV FLAWLESS PORELESS PRIMER, LOVE YOURSELF and PROTECT YOUR SKIN! ”

- Charlotte Tilbury.

WHAT MAKES CHARLOTTE'S NEW! INVISIBLE UV FLAWLESS PORELESS PRIMER SPF 50 AN IDEAL SKIN-SHIELD DEFENCE?
PROTECT: CITYSTEMTM

A POWERFUL URBAN POLLUTION DEFENCE MATRIX Developed to offer the most adapted response to skin pollution-induced concerns, this botanical extract neutralises external aggressors with visible results. Over time skin is left feeling smoother and softer, and the complexion looks radiant and purified.



UV A/B FILTERS DAILY SUN DEFENCE SPF 50

A combination of UVA and UVB sun filters to help protect the skin against the harmful effects of the sun. Sun protection reduces the appearance of sun damage – such as discoloration and dark spots, sagging skin, and wrinkles.

SUPERCHARGE: COLLALIFT®18 NEXT GENERATION ANTI-AGEING ACTIVE

Extracted from the bark of the African mahogany tree, Collalift®18 wraps the skin like a protective shield, helping to improve cell tone. It visibly improves skin elasticity, smooths the look of pores, and reduces the appearance of fine lines and wrinkles over time.

Directions:

Apply to cleansed, moisturised skin in an even layer before makeup.

Ingredients:

Aqua/water/eau, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Butylene Glycol, Diethylhexyl Succinate, Butyl Methoxydibenzoylmethane, Glycerin, Octocrylene, Dextrin Palmitate, Pentylene Glycol, Hydroxyethyl Acrylate/sodium Acryloyldimethyl Taurate Copolymer, Phenoxyethanol, Peg-60 Glyceryl Isostearate, Marrubium Vulgare Extract, Titanium Dioxide (ci 77891), Polyglyceryl-2 Triisostearate, Talc, Hydroxypropyl Methylcellulose Stearoxy Ether, Polysorbate 60, Sorbitan Isostearate, Agar, Tocopherol, Xanthan Gum, Iron Oxides (ci 77492), Isopropyl Titanium Triisostearate, Aluminum Hydroxide, Sodium Hyaluronate, Iron Oxides (ci 77491), Khaya Senegalensis Bark Extract, Maltodextrin, Citric Acid, Bht, Ascorbyl Glucoside, Camellia Oleifera (camellia) Seed Oil, Butyrospermum Parkii (shea) Butter, Rosa Canina Fruit Oil, Sodium Hydroxide, Iron Oxides (ci 77499), Plumeria Alba Flower Extract, Potassium Sorbate, Sodium Benzoate, Aloe Barbadensis